About Never Broke

In 1997 Group of ambitious young men from Inwood section of Manhattan decided to change the direction of their lives. Inspired by their collective live struggles and their ability to stand tall in midst of adversity they decided to create clothing line. After considering several names they decided on Never Broke. Never Broke meant that no matter what they've been through, no matter what happens during the course of their lives their spirit will never be broken.

They knew the name Never Broke would be an instant hit. They understood that for most people it would have entirely different meaning. Everyone wants to be Never Broke. With that in mind they created the official logo for their new company.

With a great name and a marketable logo they moved forward and created an entire line. They made t-shits, hats, jogging suits, denims and leather jackets. With absolutely no experience in the fashion business they took their product to the stores and sold more than they expected. Never Broke was an instant hit.

After six years of steady sales and promotions Never Broke is set to move to the next level.

During it's history Never Broke has gone through several management teams and restructuring strategies. In 2000 we decided to take step back and plan a definitive future for the company. We shed excess weight, built a plan that would promote growth, created a brand strategy, and became extremely focused on a positive future for the company.